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We can take care of everything else:

  • domain registration
  • webmail and email accounts
  • support and maintenance
  • website statistics
  • web design and development
  • database-driven business solutions

If you are interested in finding out more how we can make your new website a success, how we can help your business communicate effectively with your clients or how to boost your website's search engine position, contact us.


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internet

Online Marketing

online marketing and advertising

Search engines such a Google, Yahoo!, Bing or Exite can direct a lot of traffic to your website and open up new markets for your business. By optimising the code, links and content of your web pages search rankings can be improved and position your website to receive more traffic. Search Engine Optimisation is just one of the techniques available to attract more visitors to your website. Businesses on the Internet continually compete for position in search rankings and to attract a bigger percentage of the online audience. At the same time, online marketing offers website owners a wealth of statistics, analytics and accurately targeted campaigns that no other medium can offer.

At Tektonic we bring a wealth of expertise, services and tools to any website optimisation and online marketing campaign. Our team can dedicate attention to planning your campaign, designing it and launching it. We can assist with copywriting for marketing and search engine optimisation. We can identify and take advantage of online advertising opportunities with AdWords and other pay-per-click campaigns.

Tektonic has the years of experience in online marketing and the technological know-how needed to successfully work on your site and stay ahead of the competition. Major search engines analyse hundreds of factors when rank your website in their search engine results. These factors are changed and revised quite often as the search engines try to filter SPAMers, malicious sites and to generally improve their results. We specialise in on-going optimisation support, regular market analysis as well as constantly adjusting your campaigns to generate a constant flow of traffic to your site. We also take care of converting visitors into clients, visitor behaviour tracking, conversion funnels and A/B optimisation testing.

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the process of improving the search engine results page (SERP) ranking of your website and in the “organic” or un-paid search engine rankings (on Google, Yahoo!, Bing and other search engines) to increase the amount and quality of traffic to a website.

The SEO process is generally an on-going process which involves advanced website optimisation that adheres to best practices as determined by the search engine guidelines.

SEO case study

Find out more about SEO solutions: read a showcase case study.

SEO case study

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is the process through which your website is promoted on the Internet by increasing its visibility in search engine result pages and involves a combination of free website submissions and paid search engine listings, free and paid inclusion in directory listings and contextual advertising.

The SEM campaign is generally an on-going process that is carried out in parallel with a SEO.

Pay-per-Click Campaigns (PPC)

Pay-per-click (PPC) campaigns are search engine advertising campaigns designed to obtain prominent positioning on a search engine results page. The most common platforms for PPC are Google AdWords, Bing Search Advertising and Yahoo! Sponsored Search. The difference between PPC campaigns and traditional advertising is that advertisers only pay for direct results.

A PPC campaign is usually part of a complete SEM strategy and is designed to complement the search engine rankings obtained “organically”.

Commercial Customer Relationship Management (CRM)

Customer relationship management (CRM) is software for managing a company's interactions with its customers. It assists to organize, automate and synchronize sales, marketing, customer service, and technical support. Online CRM open source software such as SugarCRM is an all-in-one solution that you can access over the Internet from your desktop or mobile phone. This means that your sales team is always connected even when out of the office and you can stay in touch with them, approve discounts and offer support at the touch of a button.

SugarCRM delivers a fully transformed, personalized user experience that is immersive, engaging and intuitive. Sugar fuses the straightforward simplicity, mobility and social aspects of a consumer app with the business process optimization of conventional CRM. Tektonic has extensive experience in integrating websites into CRM systems such as SugarCRM.

Social Media

social media marketing

Chances are your target customer are increasingly using social media such as Facebook, Twitter, Pinterest or LinkedIn on a regaular basis both for business and personal reasons. They may make purchasing decisions based on their interactions on social media and generate feedback and buzz around products or services. Leveraging the potential of your business and generating leads can be achieved by tapping into all this activity on social media platforms. Also the links back to your website from social media sites is generally regarded as high value by search engine ranking algorithms and has a very positive impact on your SEO efforts.

Landing Page Design

Often it is best to bring a visitor from an online ad or search engine listing to a Landing Page rather then to your home page. This way you channel traffic towards a clear goal and gain new clients and achieve sales.

A well-crafted landing page design can make the difference between a user buying into a product or losing interest. There are plenty of rules and principles of great design but when it comes to a website's landing page, it is almost an exact science. It's about 'conversion-centred design', or using the design of the landing page to persuade a user towards a particular action. The most important task is to highlight a unique selling point for the product or service in question, and then use the landing page design to focus everything on one primary call to action. Whatever the goal, it's up to the design of the page to channel the user towards it.

You can view examples of landing pages crafted by Tektonic in our landing page portfolio.

Email & Newsletter Marketing

Your email newsletter is really a chance to get to know your customers and readers. You can connect with them directly to find out how best to provide to their business needs, to establish customer loyalty and to inform of new products, services and special offers.

Opt-in e-mail advertising, or permission marketing, is a method of promoting your business via email whereby the recipient of the email has consented to receive it. By employing opt-in email marketing and advertising you can have the confidence of a high rate of conversion and that your message is winning you new customers.
Email marketing is the most cost-effective way to build and strengthen customer relationships.

At Tektonic we comply with Australian Direct Marketing Association eMarketing Code of Practice and the Australian Communications and Media Authority e-marketing guidelines.

See also:

Web Design
Internet Solutions

Do you need a new website or a re-design? Request a free quotation using our easy-to-use online form so we can provide you with information to match your specific requirements.

Tektonic development quotation