internet design & development portfolio

Plush Brush

Plush Brush web site developed by Tektonic expert website design
Tektonic web project

The Project

Plush Brush is an innovative Australian product for pet care. It both brushes and massages pets to keep their coats shinny and healthy. The brush is available in three sizes to suit the smallest cats and dogs and even ponies and horses. The product is available for purchase online and comes with money back guarantee. The brush has an ergonomic design to be enjoyed not only by pets but by their owners too.

Tektonic web solution

The Solution

Graphic design using specialised product photography is used throughout the website to illustrate the product usage and its benefits. The website is based on the Tektonic CMS with an added ecommerce module which relies on the Commonwealth Bank gateway for payment processing. A one-click purchase system after user registration or for repeat customers is essential to facilitate the online sales and to minimize drop-off during a transaction. SEO and SEM play a large part in the project so as to bring large traffic from organic sources, search engine results and PPC advertising.

Tektonic web design

The Result

The website ranks well on the first page of all the search engines targeted and the ranking is improved month to month. The graphic design is effective at creating visitor engagement and converting sales. The ecommerce module is easy to use and leads to a high rate of conversions without shopper drop-offs. A YouTube video is also viewable through the website to quickly demonstrate the product use and increase shopper confidence in the quality of Plush Brush.

Tektonic web technology

Technology Used

  • Information Architecture
  • Web Design
  • Web Development
  • Ecommerce
  • Search Engine Optimisation
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