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Roadsafe Water Filters

Roadsafe web site developed by Tektonic expert website design expert website development Tektonic web site development
Tektonic web project

The Project

Roadsafe Water Filters provides specialist RVs and caravans water filtration systems. Their whole range of products is designed to be compact, effective and easy to install and are certified to Australian Standards of quality assurance. Roadsafe Water Filters systems are suitable for all caravan and RV makes and models, from camper trailers through to the most modern of the 5th wheelers.

Roadsafe Water Filters has been servicing the caravan and motorhome industry for over 15 years and it is a manufacturing member of the Caravan and Camping Industry Association, Australian Made licensee and Australian Standards compliant.

Tektonic web solution

The Solution

The Tektonic CMS is chosen to facilitate the creation and maintenance of the product catalogue, industry links page, the Events section where the participation of Roadsafe Water Filters at trade shows and industry events is announced as well as of the Water Alerts section which is updated to keep pace with alerts issued in all the Australian states and territories. An online Warranty Registration form is implemented to speed up the registration process and provide better customer service.

Search engine optimisation is also crucial for this project so as to drive traffic from search results to the website and to convert visitors into leads. Google Analytics monitoring and reporting is implemented to track visitor interaction and engagement.

Tektonic web design

The Result

The website ranks well on the first page of all the search engines targeted and the ranking is improved month to month. Monitoring the conversion of the contact page and tracking online warranty registrations shows that the website is performing as expected. The sales process is also assisted with the use of the online product catalogue which proves to be an aid both at trade shows and for after sale phone customer support. The online Water Filter Needs Assesment Questionaire and the Guide for Point of Entry Water Filter Selection also facilitate the sale process by enabling shoppers to select the best suited product from the Roadsafe range and by generating good leads through the website.

Tektonic web technology

Technology Used

  • Information Architecture
  • Web Design
  • Web Development
  • Forms with Relational Pull-down Menus
  • Search Engine Optimisation
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