want to know more?
We can take care of everything else:
- search engine optimisation
- search engine marketing
- pay per click
- pay for inclusion
- website statistics
- Google Adwords
- Google Analytics
If you are interested in finding out more how we can make your new website a success, how we can help your business communicate effectively with your clients or how to boost your website's search engine position, contact us.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving the search engine results page (SERP) ranking of your website in the “organic” or un-paid search engine rankings (on Google, Yahoo, Bing and other search engines) to increase the amount and quality of traffic to a website. It is different from Search Engine Marketing (SEM) which involves paying for results, advertising or directory inclusion.
At Tektonic, we implement SEO only after careful keyword analysis and armed with the knowledge of the latest developments in search engine ranking algorithms and guidelines.
The SEO process is generally an on-going process which involves advanced website optimisation that adheres to best practices as determined by the search engine guidelines. All our SEO techniques are in accordance with "white-hat" optimisation or search-engine recommended techniques and we adhere to the SEO Code of Ethics.
We know that it is essential that all your web pages are search engine optimised and generally complete all the necessary optimisations at the time of development. Even so, it is never too late to take care of the on-page optimisation and revisions and changes should be performed on a regular basis to even the best optimised web pages. When we optimise your pages we give special attention to all the big and little details such as META tags, alternative tags, code optimisation and W3C validation. We also recommend you integrate each and every one of your web pages with Google Analytics and we can set it up, monitor and prepare reports for you. Links and link density also play an important role in SEO and we take the time to put in place all the internal and external hyperlinks necessary to optimise your pages and make navigation easy.
Sitemaps are an often forgotten feature of websites. Tektonic makes sure that a sitemap is not only available to your visitors, but we also develop and install all the hidden sitemaps that search engine robots use to index and analyse your website.
Tektonic uses both Google and other third-party tools to complete a detailed keyword analysis as related to your content and your area of activity. Usually we start from your business or company name, the name of your products and services, but often we trust our experience in this field to also dictate which other keywords we should investigate and include in the analysis.
"For the next few years Google will continue to use links in order to assess the basic reputation of pages and of sites."
Software Engineer - Head of Google's Webspam
We can devise an implement a professional link building strategy. We only use proven techniques that are in accordance with Google's Webmaster Guidelines. We do not engage in excessive link exchange or purchase links, neither do we employ large-scale article marketing strategies nor guest-posting campaigns with keyword-rich anchor text links. Instead all the links we create to your content are natural, editorially placed or vouched for by the site's owner on a page. We also place links in trusted directories and use social media in appropriate manners to promote valuable content. We do encourage the use of link exchange where you have a 'resources' or 'links' page where you gather links contextually related to your website. Comments in social media, blog pages and forums can also be a good place to create links, but only if they are related to the comment, post or article discussed.
If you provide a service or sell goods in a local area, we can help you rank in Google My Business and appear in Google Maps so that when people search for your business in their local area your website appears.
Your website copy is the most important part of your website, more so than graphic design and functionality. Through your text, search engines index, analyse and rank your site. Through your text you convey your message in the most powerful way, attract customers and promote your business or organisation. It is your website text that needs to be update most often in order to attract repeat visitors and gain new clients. Your business ethos and your ideas can be communicated with images, but it is through text that they gain clarity and make a profound impact on the website visitors.
We can help you in completing the copy for your site or we can give assistance in editing and updating your copy. We always use the insights gained from a detailed keyword and competition analysis to best guide in the process of copywriting.
We use powerful tools to obtain information about how other websites of local and international businesses from your area of activity are ranking in search results and use this information to give your own website an advantage. We also gather inforrmation about the links they receive and link exchange programs they are enrolled in. This does not impact on most of the techniques we use to optimise your website, but it is important to know that we do not overlook anything and it is useful in being able to monitor the progress of your own site from month to month against that of your competition. This way we know exactly when it is the case to double our efforts and do more in terms of search engine marketing and Google AdWords.
Our prices are very competitive and we offer SEO at the time of development of a new website at a significantly discounted rate.
See also:Website Development