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"Build it and they will come" may well have been true for the Roman times, but it will never make much sense when it comes to Web sites. It is not enough to build the world's flashiest Web site and stick it up. It needs to be promoted, registered in search engines, maintained, updated. The site users also require special attention, tracking and a free download never went unnoticed. This is why at Tektonic we offer a wide variety of services to help you place your Web site on the map and turn casual visitors into reliable hits and hits into meaningful results.
Site registration We can assist you in registering your site with the most popular search engines and directory listings. We also ensure that all those invisible robots that crawl the Web indexing pages will pay close attention to your site and implement strategies that will place you in the best possible position with your target audience.
Promotion Learn from our expertise how to craft an online promotion campaign be it advertising or direct marketing. We can empower you with the tools for direct marketing and help you plan your strategy. We are strongly opposed to SPAM, but there are more aspects to online marketing than unsolicited emails.
User management Let your clients know that their repeat business is valuable to you! We can set-up secure areas on your site where the members of your network can find additional features or information. We can also help you create user-profiles so as to target repeat visitors with information specific to their needs. What about an e-newsletter? Keep all your members informed and coming back to the site easily with the help of our user analysis tools.
Web statistics The hit counter may be enough for some, but wouldn't it be better still if you could know who your visitors are, what they look at and how much time they spend browsing your site? Now you can with our range of accurate and detailed Web statistics reports. You will be able to plan your next site update strategy and fine tune your content to please most of the people most of the time.
E-commerce statistics We can help you extend the reporting powers of Web statistics to all the items in your shopping catalog. You will be able to view the most popular products, call-up a summary or historical report of the transactions that took place on your site and even draw some useful conclusions after looking at a list of products selected by visitors who never completed a transaction. Take this a step further and with our help you can give special offers or make shopping suggestions to repeat visitors. |
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